If you have recently opened a dental surgery, you will almost certainly be looking for a way to help it to grow and expand.
And in 2022, going into 2023, it is an essential part of any marketing strategy to have a website for your dental surgery. This may seem odd on the face of it, as dental surgeries provide services that cannot be purchased online, but the website is not there to act as an online shop. Instead, it is there to act as a place where you can allow your patients to see what it is you can offer them at your surgery, book appointments and assess your suitability for their dental requirements.
But this can seem like a lot of hassle on top of running a dental surgery as it stands. What are some of the benefits of having dental websites as part of your marketing plan?
The first thing to consider is that a website for your dental surgery is going to be an effective way to attract patients, especially if it is linked to social media and has a page on YouTube as well.
In short, having a dental surgery webpage is a straightforward way to advertise your surgery online, and for the cost of it, it is exceedingly effective!
It’s what your competitors are doing
If your dental clinic is in a city, you likely have some competition around the corner. And if your ideal dental patients keep going to your competitors, it is worth looking at why. It is almost always due to them having dental websites, SEO plans and marketing plans to help them. So, if you skip over having a dental surgery webpage and focus on traditional marketing methods, not only are these not as effective, but you may be losing out to the competition. Therefore, it is worth contacting a marketing team as soon as you can.
It’s great for online presence
You want people to notice how amazing your dental surgery is and how dedicated your team is. The best way to do this is with a website, as it establishes an online presence for you.
On social media, you can take this one step further and talk to marketing teams about establishing a tone for your posts and articles, which will give you a reliable and friendly online presence to attract more patients. Great!
It’s a calling card
Your website is the modern-day equivalent of your calling card. So, you really don’t want to cheap out on it!
Having an attractive, logically laid out dental webpage is going to attract patients to your surgery, and if it is designed by a professional marketing team, it is going to tick a lot of other boxes relating to marketing and SEO!
It grows your brand
If you were asked to think of the branding of Colgate toothpaste, you would likely think of the bold white letters on a red background. And you can bet that that image is all over that brand’s website and social media page. Your surgery’s website is a space where you can do the same thing; advertise a logo or a phrase that people can associate with your dental surgery and thus grow your brand.