There are different types of search engine optimisation or dental SEO which need to be addressed to make sure that you can continue to be a successful dental practice in your community. In this era of digital technology, it is important to have a strong online presence and to market your dental practice with digital techniques as well as using traditional marketing. For this you need to speak to an award-winning digital dental marketing team who can help you develop and maintain a successful dental website with dental SEO.
Dental SEO is important for being able to find new patients to join your dental practice and to keep patients informed of the treatments and procedures that you are able to offer as well as any developments which may be beneficial to them.
To build brand awareness and a strong reputation in your area you need to implement local SEO techniques. Local SEO is about attracting new patients in your geographical vicinity who may be searching for a local dental practice, information on specific treatments or procedures available in your area, or advice on how to look after their teeth.
Google my business
To make sure you have local SEO in place you need to create a Google my business page for your dental practice. This page will include all the essential information for your business. This includes telephone numbers, website, email address, opening times, location and any other information which you would like prospective patients to be aware of as soon as they come across your details.
Once you have created a Google my business page, Google will place your dental practice on the virtual map of your area amongst the other dental practices within the location. When a prospective patient is searching for their dental needs, Google will list the local dental practices in the area and your ranking will depend on your proximity, relevance and the ratings and reviews that you have collected.
Google reviews are very important in determining the success of your SEO. They are the modern day equivalent of word-of-mouth referrals and research has shown that most people will check the reviews and ratings of a business, including dental practices, before considering taking up their services. Make sure that each time you see a patient at your dental practice that you remember to ask them to leave a review so that over time you can help boost your ranking on the Google search results page for local dental practices in your area.
A high ranking on the search results page will help you achieve greater trust and credibility within the community so that you can build a strong reputation for your business. Ideally, when patients in your area are thinking about addressing their dental needs, you will be the first dental practice to come to mind. Speak to your digital dental marketing team today to find out more about the importance of dental SEO techniques and local SEO for dental practices and how they can help you become one of the most successful dental practices in your area very soon.