3 Characteristics of Missional Preaching: How the multi-site video venue works against mission.

church-video-venue-1024x768This a part of a post I wrote in November 2009. See the post here for the comments generated way back then. I’d still adhere to everything I wrote back then yet I have further nuanced and more deeply understand how preaching shapes a congregation into mission, and all the ways video venue preaching works against those dynamics. I’m due for an update on this post. If you care to read this, what would you update?


I just heard of another church this morning that has changed its name so that it could in turn go “multi-site.” This church – in other words – intends to set up sites in various locations that gather people into large auditoriums to conduct the same liturgy for all sites (a 35 minutes set of music and some Scripture reading) and then turn everyone’s focus to a large video screen where the senior pastor delivers the one message. The church changed its name to a generic name with no designated locale. Instead of a name like say Barrington Christian Community, it will now be named ABC of Barrington and ABC of Palatine, and ABC of South Chicago. The name change enables it therefore to go “multi-site.” No designated locale = video-venue church. And so the multi-site phenomenon continues reminding us that the church is not local, it is a franchise spreading a certain product to Christians everywhere.

Now I define the Missional church as the church mobilized for incarnational (as opposed to attractional) ministry occupying the place of Christ’s humble servant presence in a locale (as opposed to a place of coercion and presumption) whereby we live (visibly) an entire way of life that witnesses to the salvation of God (His Kingdom) birthed in the person and work of Jesus Christ. It is natural, it is concrete, and it is above all local. In this witness, people are invited out of their lostness into a vital relationship with the Triune God and all He is doing to make the world right through Jesus Christ.

Accepting this definition of missional (admittedly this is assuming a lot. I don’t have space to unpack this definition here or defend it. I have done this elsewhere however in numerous blog posts and writings), my question is “can preaching within a multi-site venue strategy be missional?”

I think not for three reasons:

1.) In the missional context – preaching is always local.
In missional incarnational church, preaching proclaims truth for a specific locale. The man or woman gifted to preach interprets Scripture for the challenges each faces as a people. He/she fashions our imagination through unfurling Scripture via the Holy Spirit allowing us to see what God is doing here and around us in our surrounding communities. This preaching is communal, always informed out of community relationships. It is interactive in a way. (At LOV, our preacher interacts at the 9 a.m. hour and then speaks among the people in the 10 15 a.m. hour. I see this as intensely interactive whereby the community feeds into and from the preaching of the Word). And so at the preaching of the Word, we are illumined via the Holy Spirit as to where we are going, what God is doing in our midst. The less local, the larger the crowd (beyond say 200?) the less missional the preaching can be. It will become preaching/teaching for the self improvement of the individual’s Christian life. Video venue preaching de-localizes preaching forestalling its missional purpose – to fund the imagination for what God is doing among us and to invite us into that!

2.) In the missional context: Preaching always demands a response. In other words, it is not the passive digesting of information through taking notes from which we go out and try to improve our personal Christian living. Preaching is the proclamation of God’s Story into and over our lives and inviting people into it. So there must necessarily be a response at the end of the sermon. Such a response should be here and now, after the hearing, that requires – by the Holy Spirit – a commitment to obedience, an act of submission, a confession of sin, an affirmation of God’s truth in my life, a profound act of gratitude that owns our participation in God’s grace. These moments shape the believer profoundly for life in Christ and His Mission. The congregation cannot sit passive gazing at the speaker – disconnected from him/her – taking notes to be applied at a later time. For this makes the gospel something we do, not who we become (from whence it becomes something we do!).  Preaching turns from a transformational encounter into an impersonal information distribution to thousands of individuals who then go home and try to do something with what they’ve heard. The latter rarely happens.

At LOV, the response at the end of preaching often takes the form of a verbal response-prayer prayed by individuals in the congregation and responsively agreed with by the whole congregation in saying ‘Amen.’ It is intense and personal yet congregational. It has become a highlight of our communal time together.

3.) In the missional context: Preaching is always better when we know the person – when he/she is one of us.  Missional disciples are formed via modeling the life in following Christ. Often this modeling begins by the pastors themselves modeling when they preach out of their relationship with God in mission. This preaching will always be more effective out of authentic relationship – the being known by the congregation. In a congregation of 200, even if the actual person does not know the pastor preaching that day, he/she probably knows someone that actually does. The pastor is a real person. And the pastor, among the people, knows people and can preach the Word of God over their particular situation as one of them. The power of witness, a life lived in glaring humility and authenticity, ‘that very presence” (the Holy Spirit fills in order to) communicates the gospel. This is quite different phenomenologically from the preaching that happens via an image ( a talking head) on a screen. The first one is preaching life among us, the second is a command performance often hiding the warts and problems of everyday life. For discipleship reasons, missional preaching is most effective when the pastor is known by the congregation.

Have I missed something here? Is there actually something missional about video venue services? If so what would that be? I invite “push back”

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Posted in Ecclesiology, Missional Ecclesiology, Post-Attractional, Video Venue
8 comments on “3 Characteristics of Missional Preaching: How the multi-site video venue works against mission.
  1. Rob says:

    David, I would add one more: Missional Preaching seeks to locate and interpret the Biblical text within the larger Missional narrative of Scripture.

    As I do the work of constructing a sermon, I am assuming that it fits within the larger narrative and work to help people see it in the directional flow of Scripture.

  2. Paul Stolwyk says:

    thanks for reposting this … it is good to know that I am not crazy. I have other video venue issues … but these really will help me and our gathering.

  3. David,
    I would add that missional preaching is conversational or dialogical. I would take your responsiveness one step further and say that in the midst of the sermon there is a need for response, dialogue, and an openness to congregational input, questioning, and even corrective. This is something that definitely isn’t possible in a video venue.

  4. Edem Morny says:

    Have you had a look at http://www.themeetinghouse.com? They operate the multi-site approach, but have quite a strong emphasis on home meetings as a means of forming community. Also from what I hear, the preaching is driven by feedback from the leaders in each site and home church.

    Any thoughts?

    • David Fitch says:

      I know the Meeting House well… and Bruxy … This piece was written before I knew Meeting House as well as I do now. I respect the attempts to overcome the problems … yet I have my doubts… and I am just frankly driven by incarnation and the gospel being proclaimed into a context.
      Nonethless… I view this piece (and others that I have written) as delineating all the limits of video venue decontextualized preaching … :)

  5. Chris Bowman says:

    agreed! but are these functions of the video or the size of the audience/ congregation?
    Is there a size that limits a congregation’s ability to hear a missional message as personally contextual?

  6. David Fitch says:

    Chris, I’d say both … but the detached video venue has inherent problems that can still be overcome in a large congregation grounded in its context.

  7. James says:

    Hi David. Good thoughts here. I have always liked how you emphasize having a congregational response at the end of a sermon. As you have noted before, this type of response and accountability happen best in a somewhat smaller church (less than 250).

    In most cases, due to the incarnational aspect of missional preaching, a live, real person would be better than a video venue.

    However, when there is a lot of cross-pollination between campuses, and the preacher does follow-up at both sites, this can be mitigated.

    Therefore I have much less issue with multi-sites in the same city/metroplex than with multi-sites that are in vastly different cities. Multi-site churches in the same metroplex are little different than standard suburban churches, which typically draw from a wide cross-section of cities in the area.

    I have also seen churches that had such horrible leadership–where all of the leaders resigned–that this once 1000 member that had dwindled to 150 members asked to become a site of a relatively nearby congregation to give it some stability in leadership. It ended up being a win-win, at least in the short term.

    Also, could a hesitancy for mult-site also, ironically, be caused by too great of an emphasis upon what happens on Sunday, rather than throughout the week.

    Just some thoughts here . . . . Thank you!

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David Fitch
Betty R. Lindner Professor of Theology
Northern Seminary
DMin in Missional Leadership
Prodigal Christianity
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